[Worksheet] Pretargeting ABM Campaign

Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.

Previous
How to Use ABM to Expand Within Enterprise Companies
How to Use ABM to Expand Within Enterprise Companies

In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specif...

No More Content