[Worksheet] Pretargeting ABM Campaign

Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.

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[ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus
[ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus

Account-Based Marketing Case Study – Learn how WP Engine generated 28% more sales opportunities using the T...

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