Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
[E-Book] The Complete Guide to Account Engagement for ABM
Engagement data enables your marketing and sales teams to identify the accounts that are most likely to close.
[Case Study] How Masergy Built an Award-Winning Target Account Strategy
Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. Masergy provides software-defined solutions for enterprise global...
[E-Book] TOPO Account Based Measurement Model
[Webinar] Put ABM into Action with the TEAM Framework
How to Get Sales on Board with Account-Based Marketing
Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can be a challenge for organizations of any size. To be successful, it...
6 Criteria to Look for in an Account-Based Marketing Platform
The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target...
[PDF] Deep Dive: The New Terminus Account-Based Platform
[PDF] Account-Based Marketing Framework
[Worksheet] Define Your Ideal Customer Profile
[ABM Case Study] How Phononic Drove $10M in Revenue
[Webinar] Transform Your Sales Organization to an Account-Based Model
[E-Book] Blueprint to Account-Based Marketing: A Guide to Getting Started
How to Use ABM to Expand Within Enterprise Companies
In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specific. For most organizations, ABM means figuring out how to get a bigger footprint in a...
[ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus