Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
[Webinar] Put ABM into Action with TEAM
[PDF] Account-Based Marketing Framework
7 Account-Based Marketing Strategies for B2B Teams
Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.
[PDF] Deep Dive: The New Terminus Account-Based Platform
6 Criteria to Look for in an Account-Based Marketing Platform
The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target...
[Worksheet] Define Your Ideal Customer Profile
[ABM Case Study] How Phononic Drove $10M in Revenue
[Webinar] Transform Your Sales Organization to an Account-Based Model
[E-Book] Blueprint to Account-Based Marketing: A Guide to Getting Started
How to Use ABM to Expand Within Enterprise Companies
In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specific. For most organizations, ABM means figuring out how to get a bigger footprint in a...
[ABM Case Study] WP Engine Generated 28% More Opportunities with Terminus