Pretargeting is more or less the opposite of retargeting. Instead of waiting to serve ads to people who have visited your website, you proactively pretarget your dream accounts with relevant ads. This is a great way to familiarize all of the key decision-makers within your target accounts with your solution and messaging before your sales team begins outreach. You can also use pretargeting to warm up accounts before an event.
The Official ABM Campaign Workbook
[E-Book] The Complete Guide to Account Engagement for ABM
Engagement data enables your marketing and sales teams to identify the accounts that are most likely to close.
ABM Reporting Template: Communicate Account-Based Success
Use this customizable template to report on the results of your account-based marketing (ABM) strategy and communicate your most valuable metrics to your leadership team.
[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%
Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue lost due to errors and inefficiencies. It’s something every B2B company...
[E-Book] TOPO Account Based Measurement Model
[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption
As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers and prospects as its name would suggest: like they’re...
7 Account-Based Marketing Strategies for B2B Teams
Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.
[Webinar] Ten Ways to Jumpstart Your Enterprise ABM Strategy
[E-Book] Blueprint to Account-Based Marketing: A Guide to Getting Started
[Webinar] Put ABM into Action with the TEAM Framework
How to Get Sales on Board with Account-Based Marketing
Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can be a challenge for organizations of any size. To be successful, it...
6 Criteria to Look for in an Account-Based Marketing Platform
The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target...
[Worksheet] Define Your Ideal Customer Profile
[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth
[Webinar] Transform Your Sales Organization to an Account-Based Model
How to Use ABM to Expand Within Enterprise Companies