Terminus White Papers & PDFs

Terminus + LinkedIn 2019

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Issue link: https://resources.terminus.com/i/1076298

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1 © 2019 Terminus Software, Inc. Acquire, Accelerate, and Expand with Linkedin Sponsored Content and Terminus Launch cross-channel campaigns faster Terminus unifies your account intelligence in a single place. Quickly build static and dynamic audiences once, then use them across Linkedin, display, direct mail, and other channels. You'll save administration time while executing more precise audiences made up of specific accounts showing precise intent signals. "Originally, I planned to launch only 1 campaign during beta, but I ended up launching 13 LinkedIn tactics in Terminus because the process is so much easier and faster for me. I'm really happy with the launch process which is driving higher adoption for our ABM program." – Georgiana Dumitru @ Optymyze Measure influence across an entire account You know your ads impact more than just a single decision maker in an account. Terminus gives you visibility into your complete program influence, across known and anonymous contacts within an account. Unlock what's really going on within your accounts to better show the value of your advertising. Leverage Linkedin across more lifecycle marketing strategies Evaluating ads based on leads alone can be limiting, especially as you move down the funnel to acceleration and expansion campaigns. Terminus reporting delivers account-level site engagement data, even when your targets don't fill out a form, so you can show the full influence of Linkedin campaigns within an account-based strategy. + Linkedin is the leading professional social network, offering advertisers a high-quality, high- engagement platform to reach their priority accounts. With Terminus, you'll enjoy unified campaign orchestration and account-based reporting that uncovers deeper insights into how Linkedin advertising influences your real revenue pipeline.

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