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1 © 2019 Terminus Software, Inc. | 866.946.9655 | info@terminus.com | terminus.com Tips for Hiring Account-Based Marketers IDENTIFY YOUR KEY HIRES Before you go on a hiring spree, set a meeting with senior management to identify the roles you'll need to fill on your new ABM team. You should also consider the input of individual contributors to suss out qualities or skills they feel an ideal team member should possess. This will also give you the opportunity to decide if there are any opportunities for you to hire internally — do you already have team members willing and able to spearhead an ABM pilot program? Investing in your ABM team is an exciting initiative. You're on the hunt for experienced marketers with a desire to solve big meaty challenges in a smart, ahead-of-the-curve company. But finding top talent for a growing ABM team might feel like trying to find a needle in a haystack. You want the absolute best candidates — but they're not always easy to find! We've created a list of best practices for building or scaling a rockstar ABM team. These ABM hiring tips are a result of our experiences recruiting and hiring account-based sales and marketing pros over the last few years. It identifies a few key factors that could help you separate stellar candidates from the rest of your applicants. Demand Gen Planning, organizing, and executing multi-channel programs to drive demand and support revenue goals, such as: ↑ Acquisition Campaigns ↑ Expansion Campaigns ↑ Retention Campaigns Note: The function of demand gen also requires heavy coordination with sales, so sales enablement experience is a plus Marketing Ops Manage the MarTech stack, including email programs, platform integrations, and your CRM to assist in account-based operations, such as: ↑ Account segmentation and tiering ↑ Account scoring ↑ List building ↑ Account attribution ↑ Account routing/assignments

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