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[ABM Case Study] How WP Engine Uses Terminus

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Mike Sanchez, Sr. Director, Global Enterprise and Acquisition and Chris Long, Director of Marketing Operations, teamed up to tackle aggressive growth targets and decided account-based marketing was the best strategy. Their goal was to build pipeline with new logos from specific verticals and enterprise organizations. They turned to Terminus to help them drive engagement in their target accounts. Specifically, they wanted to provide support to their sales development team's cold outreach. They implemented a simple, yet effective strategy that significantly improve response rates and opportunity creation by combining Terminus ads with coordinated sales outreach to best-fit accounts. The results were impressive, particularly considering the efficiency of media spend. WP Engine is the industry leader in managed WordPress hosting with more than 60,000 companies using their platform. 5% of the online world visits at least one site on WP Engine every day. INDUSTRY | COMPANY SIZE | LOCATION | CRM | MARKETING AUTOMATION Internet, Web Hosting 250-500 employees Austin, TX Salesforce HubSpot A B M S T O R I E S

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