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[ABM Case Study] How Attivio Uses Terminus + Bombora

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The sales and marketing teams at Attivio were already set up for ABM success –– they were aligned around their ideal customer profile, target accounts, and buyer personas –– but the main challenge was implementing a scalable ABM strategy to build awareness within their target accounts without trying to outspend their much larger competitors. Their goal was to generate awareness and accelerate opportunities at their target accounts. Attivio utilized Terminus to drive engagement in best-fit accounts with account-based advertising. They triggered Terminus ads to accounts that were in-market to purchase a solution like theirs based on intent data from Bombora. With Terminus automation rules, they were able to trigger different campaigns based on the specific terms people at target accounts were searching for. Terminus' measurement tools allowed them to see the impact of their account-based advertising, showing that in-market accounts were spending more time on their site and ultimately becoming sales opportunities. Attivio is an industry-leading cognitive search and insight platform that helps companies use AI technologies to make data-driven business decisions. Their solutions drive innovation and operational efficiencies with capabilities including natural language processing, machine learning, analytics, and knowledge graphing. INDUSTRY | COMPANY SIZE | LOCATION | CRM | MARKETING AUTOMATION Software, Cognitive Search Platform 51-200 employees Newton, MA Salesforce Marketo A B M S T O R I E S

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