Marketing & Sales Alignment

  • How to Get Sales on Board with Account-Based Marketing

    How to Get Sales on Board with Account-Based Marketing

    Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can be a challenge for organizations of any size. To be successful, it...

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  • #OneTeam: The Terminus Account-Based Marketing Story [Podcast]

    #OneTeam: The Terminus Account-Based Marketing Story [Podcast]

    “Shot of tequila? Yeah. Shot of tequila.” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved. Terminus co-founder & CMO, Sangram...

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  • #OneTeam: A True Tale of Account-Based Marketing Transformation

    #OneTeam: A True Tale of Account-Based Marketing Transformation

    At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to...

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  • [PDF] Account-Based Value Stream

    [PDF] Account-Based Value Stream

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  • The Stages of Account-Based Marketing Orchestration

    The Stages of Account-Based Marketing Orchestration

    What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target...

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  • The Buck Stops at the CEO for Account-Based Marketing

    The Buck Stops at the CEO for Account-Based Marketing

    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Period. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM)...

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  • The Statistic That’s Killing Your Sales & Marketing Alignment

    The Statistic That’s Killing Your Sales & Marketing Alignment

    Here are two B2B marketing stats you’ve likely heard before: B2B buyers don’t contact potential vendors until 57% of the purchase process is complete.Click To Tweet By 2020, B2B buyers won’t...

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