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B2B Account-Based Marketing

  • How Masergy Built an Award-Winning ABM Strategy from the Ground Up

    How Masergy Built an Award-Winning ABM Strategy from the Ground Up

    Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. Masergy provides software-defined solutions for enterprise global...

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  • 20 Heroes of the 200 #FlipMyFunnel Podcast Episodes

    20 Heroes of the 200 #FlipMyFunnel Podcast Episodes

    Two hundred is a magical number for us here at Terminus. Why? Because today marks the 200th episode of the #FlipMyFunnel podcast, and to celebrate we highlighted 20 of our customers that have been...

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  • 3 Enterprise-Level Account-Based Marketing Tactics

    3 Enterprise-Level Account-Based Marketing Tactics

    There are many reasons B2B revenue teams choose to shift their strategy toward enterprise-level account-based marketing. Focusing marketing efforts on enterprise-level accounts can produce...

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  • How LogMeIn Executed a Scalable Target Account Strategy

    How LogMeIn Executed a Scalable Target Account Strategy

    Account-Based Marketing ≠ Marketing to Accounts As any company that’s seen success with ABM can tell you, there’s a difference between marketing to accounts and account-based marketing. You can...

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  • How to Use ABM to Expand Within Enterprise Companies

    How to Use ABM to Expand Within Enterprise Companies

    In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specific. For most organizations, ABM means figuring out how to get a bigger footprint in a...

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  • How to Leverage Behavioral Data to Achieve Personalization at Scale

    How to Leverage Behavioral Data to Achieve Personalization at Scale

    The most successful ABM programs require a personal touch across multiple channels, but personalization at scale isn’t easy. Creating custom experiences for target accounts is a common challenge...

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  • How to Survive the Transition to Account-Based Sales Development

    How to Survive the Transition to Account-Based Sales Development

    Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And...

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  • ABMies 2018: Award Winners and ABM Success Stories 

    ABMies 2018: Award Winners and ABM Success Stories 

    I love a good party, especially when that party’s purpose is to honor the best of the best in account-based marketing today. The ABMies, which took place in Boston on August 7, definitely did not...

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  • How to Prioritize and Personalize Sales Outreach with Account Engagement Metrics

    How to Prioritize and Personalize Sales Outreach with Account Engagement Metrics

    In early 2017, our marketing and sales teams were going through all the motions of ABM. We had a shared target account list, and we working together to engage the decision-makers at those...

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  • The Top 4 Lessons from Motherhood and Sales

    The Top 4 Lessons from Motherhood and Sales

    Hey working mama, this one’s for you. This is for those of you crushing it, day after day, and for those of you who sometimes feel like maybe it’s all too much. We want you to know that it’s okay....

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  • Align Marketing and Sales with Engagement Metrics

    Align Marketing and Sales with Engagement Metrics

    Marketing and sales alignment is all the rage these days, but how do you take it from being a buzzword to actually making an impact on your business? According to SiriusDecisions, only 36% of...

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  • How to Accelerate Sales and Marketing Results with Engagement

    How to Accelerate Sales and Marketing Results with Engagement

    Do you know which of your target accounts are currently most engaged with your company? Tracking and measuring the engagement of your target accounts and then using that data to trigger highly...

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  • Account-Based Sales Development: The Sales & Marketing Glue

    Account-Based Sales Development: The Sales & Marketing Glue

    Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and...

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  • Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner

    Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner

    This post marks the start of #HumansofTerminus, a series we created to showcase the diverse spectrum of personalities, experiences, and beliefs we have at this company. It’s about showing how all...

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  • The Value of a Dollar with Account-Based Advertising

    The Value of a Dollar with Account-Based Advertising

    Not Every Advertising Dollar is Created Equal The post The Value of a Dollar with Account-Based Advertising appeared first on Terminus.

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  • Identify the Hottest, Most Engaged Accounts with Terminus’ New Engagement Spike

    Identify the Hottest, Most Engaged Accounts with Terminus’ New Engagement Spike

    No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was built with a lead-based mindset. For years, lead scoring has been touted as the...

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  • Introducing Sales Insights to Empower Sales & Marketing to Better Prioritize Accounts & Succeed as One Revenue Team

    Introducing Sales Insights to Empower Sales & Marketing to Better Prioritize Accounts & Succeed as One Revenue Team

    The Problems with Lead Scoring B2B marketers that are still using lead scoring to hand off leads are doing their sales teams and themselves a huge disservice. Let’s dig into why. Sales gets...

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  • Identify Net-New Target Accounts Already Engaging with Your Brand

    Identify Net-New Target Accounts Already Engaging with Your Brand

    Easily See New Accounts That Are Engaging on Your Website and Fit Your Ideal Customer Profile Almost a year ago, Terminus introduced our account-based web analytics solution, Visitor ID, to our...

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  • Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

    Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

    2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the year with our acquisition of BrightFunnel, our team is growing like crazy, and we’ve...

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