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B2B Account-Based Marketing

  • Brand vs. Demand: Kyle Lacy & Justin Keller on Allocating Marketing Resources

    Brand vs. Demand: Kyle Lacy & Justin Keller on Allocating Marketing Resources

    Demand gen. Brand. Product marketing. Growth. Team. There’s a lot to consider as a marketing leader. The easy is answer is “do all of it.” But the reality is a lot more complicated. Growth imposes...

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  • Finally, Account-Based Retargeting for B2B Marketers

    Finally, Account-Based Retargeting for B2B Marketers

    Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your brand via your website, you see better CTRs and more return visits....

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  • Must-Track Marketing KPIs for Account-Based Demand Generation

    Must-Track Marketing KPIs for Account-Based Demand Generation

    As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are you with account-based demand generation? This approach isn’t...

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  • 20 Heroes of the 200 #FlipMyFunnel Podcast Episodes

    20 Heroes of the 200 #FlipMyFunnel Podcast Episodes

    Two hundred is a magical number for us here at Terminus. Why? Because today marks the 200th episode of the #FlipMyFunnel podcast, and to celebrate we highlighted 20 of our customers that have been...

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  • 3 Account-Based Marketing Tactics for Selling to the Enterprise

    3 Account-Based Marketing Tactics for Selling to the Enterprise

    There are many reasons B2B revenue teams choose to shift their strategy toward enterprise-level account-based marketing. Focusing marketing efforts on enterprise-level accounts can produce...

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  • 6 Criteria to Look for in an Account-Based Marketing Platform

    6 Criteria to Look for in an Account-Based Marketing Platform

    The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target...

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  • How LogMeIn Executed a Scalable Target Account Strategy

    How LogMeIn Executed a Scalable Target Account Strategy

    Account-Based Marketing ≠ Marketing to Accounts As any company that’s seen success with ABM can tell you, there’s a difference between marketing to accounts and account-based marketing. You can...

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  • How to Use ABM to Expand Within Enterprise Companies

    How to Use ABM to Expand Within Enterprise Companies

    In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specific. For most organizations, ABM means figuring out how to get a bigger footprint in a...

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  • How to Leverage Behavioral Data to Achieve Personalization at Scale

    How to Leverage Behavioral Data to Achieve Personalization at Scale

    The most successful ABM programs require a personal touch across multiple channels, but personalization at scale isn’t easy. Creating custom experiences for target accounts is a common challenge...

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  • ABMies 2018: Award Winners and ABM Success Stories 

    ABMies 2018: Award Winners and ABM Success Stories 

    I love a good party, especially when that party’s purpose is to honor the best of the best in account-based marketing today. The ABMies, which took place in Boston on August 7, definitely did not...

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  • How to Prioritize and Personalize Sales Outreach with Account Engagement Metrics

    How to Prioritize and Personalize Sales Outreach with Account Engagement Metrics

    In early 2017, our marketing and sales teams were going through all the motions of ABM. We had a shared target account list, and we working together to engage the decision-makers at those...

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  • The Top 4 Lessons from Motherhood and Sales

    The Top 4 Lessons from Motherhood and Sales

    Hey working mama, this one’s for you. This is for those of you crushing it, day after day, and for those of you who sometimes feel like maybe it’s all too much. We want you to know that it’s okay....

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  • Align Marketing and Sales with Engagement Metrics

    Align Marketing and Sales with Engagement Metrics

    Marketing and sales alignment is all the rage these days, but how do you take it from being a buzzword to actually making an impact on your business? According to SiriusDecisions, only 36% of...

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  • How to Accelerate Sales and Marketing Results with Engagement

    How to Accelerate Sales and Marketing Results with Engagement

    Do you know which of your target accounts are currently most engaged with your company? Tracking and measuring the engagement of your target accounts and then using that data to trigger highly...

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  • Account-Based Sales Development: The Sales & Marketing Glue

    Account-Based Sales Development: The Sales & Marketing Glue

    Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and...

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  • Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner

    Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner

    This post marks the start of #HumansofTerminus, a series we created to showcase the diverse spectrum of personalities, experiences, and beliefs we have at this company. It’s about showing how all...

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  • The Value of a Dollar with Account-Based Advertising

    The Value of a Dollar with Account-Based Advertising

    Not Every Advertising Dollar is Created Equal The post The Value of a Dollar with Account-Based Advertising appeared first on Terminus.

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  • Identify Net-New Target Accounts Already Engaging with Your Brand

    Identify Net-New Target Accounts Already Engaging with Your Brand

    Easily See New Accounts That Are Engaging on Your Website and Fit Your Ideal Customer Profile Almost a year ago, Terminus introduced our account-based web analytics solution, Visitor ID, to our...

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  • Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

    Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

    2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the year with our acquisition of BrightFunnel, our team is growing like crazy, and we’ve...

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