Terminus Account-Based Marketing Blog

  • [ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

    [ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

      Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or has some combination of the two, building awareness,...

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  • Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM

    Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM

    Hi there, Sangram here. Very excited today to announce the release of the authoritative Account Based Marketing Foundations course on LinkedIn Learning, hosted by none other than your’s truly. If...

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  • Understanding and Identifying Opportunities Within ABM Account Lifecycles

    Understanding and Identifying Opportunities Within ABM Account Lifecycles

    After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In fact, a recent Forrester blog calls for B2B marketers to broadly accept...

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  • [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

    [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

      Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue lost due to errors and inefficiencies. It’s something every B2B company...

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  • ABM 101: Using Firmographics to Segment Target Accounts (Now Free from Terminus!)

    ABM 101: Using Firmographics to Segment Target Accounts (Now Free from Terminus!)

    Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But starting with companies that are in the right industry, revenue bracket, and...

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  • 3 Approaches to Building and Targeting ABM Campaigns

    3 Approaches to Building and Targeting ABM Campaigns

    Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can result in a massive number of leads that don’t ever progress beyond that because...

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  • What is account based marketing (ABM)?

    Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the highest ROI go-to-market strategy for B2B in 2019. In 2016, we put out this...

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  • How Authenticity Helps You Succeed in ABM

    How Authenticity Helps You Succeed in ABM

    Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would you be more likely to buy from: The account rep who shows up out of nowhere in your inbox or...

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  • [ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

    [ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

      As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers and prospects as its name would suggest: like they’re...

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  • What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?

    What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?

    The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your marketing and sales teams to identify the accounts most likely to...

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  • Personalization at Scale? Learn How Uberflip Scales Targeted ABM

    Personalization at Scale? Learn How Uberflip Scales Targeted ABM

    In this episode of the #FlipMyFunnel podcast, Heidi Vandermeer shares how her team at Uberflip scaled their account-based marketing program to reach their target accounts programmatically. Putting...

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  • How to Define Your Ideal Customer Profile for Account-Based Marketing

    How to Define Your Ideal Customer Profile for Account-Based Marketing

    Account-based marketing (ABM) has shot to popularity in recent years because it offers teams a focused, structured way to develop personal relations with their curated lists of target accounts –...

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  • New Year, New Terminus:  How We Transformed Our Brand in  3 Months

    New Year, New Terminus: How We Transformed Our Brand in 3 Months

    The post New Year, New Terminus: How We Transformed Our Brand in 3 Months appeared first on Terminus.

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  • How to Build a 360-Degree View of Your Buyers

    How to Build a 360-Degree View of Your Buyers

    How well do you understand your prospective customers? These days, it’s not enough to brush up on top-level insights from a target account list. You have to meet your future and current customers...

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  • Announcing Sigstr + Terminus Integration

    Announcing Sigstr + Terminus Integration

    At the end of the day, account-based marketing is all about using everything at your disposal to build meaningful, lasting relationships with the accounts that matter most to your business. ABM...

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  • In 1 Year, This Marketer Turned a Company With No Marketing Into a Pipeline Machine

    In 1 Year, This Marketer Turned a Company With No Marketing Into a Pipeline Machine

    In this episode of the #FlipMyFunnel podcast, Phononic’s Daniel Englebretson shares how his team built an award-winning marketing program from scratch. Picture this: You have the opportunity to...

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  • How to Report on Your ABM Funnel: A Template for B2B Marketers

    How to Report on Your ABM Funnel: A Template for B2B Marketers

    There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the way we measure success stayed the same? Your customers can find everything about your company...

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  • 4 Pillars of Account-Based Marketing with Optymyze

    4 Pillars of Account-Based Marketing with Optymyze

    “Rather than taking leaves and throwing them over the fence, from marketing to sales, you’re working together from the same prioritized account list. [ABM] enforces prioritization.” Over the last...

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  • What It Means to Be a Fearless Marketer

    What It Means to Be a Fearless Marketer

    Madison Bennett, one of Marketo’s Fearless 50 marketers, shares his advice for being unafraid and operating more efficiently as a marketing team. Earlier this year, Terminus’ own Madison Bennett...

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  • Brand vs. Demand: Kyle Lacy & Justin Keller on Allocating Marketing Resources

    Brand vs. Demand: Kyle Lacy & Justin Keller on Allocating Marketing Resources

    Demand gen. Brand. Product marketing. Growth. Team. There’s a lot to consider as a marketing leader. The easy is answer is “do all of it.” But the reality is a lot more complicated. Growth imposes...

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