Terminus Account-Based Marketing Blog

  • Turn Your Data Points Into A Data Picture With Account Scorecard

    Turn Your Data Points Into A Data Picture With Account Scorecard

    The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just...

    View
  • 5 Exciting Account-Based Marketing Examples

    5 Exciting Account-Based Marketing Examples

    How many retargeting ads do you encounter in a day? What about semi-personalized emails in your inbox? Probably too many to count. Now, how many times is your team offered a free lunch delivered...

    View
  • [ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

    [ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

    LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another avenue to reach potential customers with high-converting content and brand...

    View
  • 28 ABM Terms You Need to Know

    28 ABM Terms You Need to Know

    Common Account-Based Marketing Terms As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based...

    View
  • 2019 TOPO Summit Rundown: Where Account-Based Marketers Are and Where They’re Going

    2019 TOPO Summit Rundown: Where Account-Based Marketers Are and Where They’re Going

    The TOPO Summit, put on annually by the eponymous sales and marketing advisory firm, gathers the most forward-thinking sales and marketing practitioners to talk best practices and brass tacks on...

    View
  • Elevate Your Account-Based Marketing Strategy to ABM 2.0

    Elevate Your Account-Based Marketing Strategy to ABM 2.0

    Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a lead-based approach, you’re likely familiar with what Terminus...

    View
  • Terminus Comes Out on Top of G2Crowd’s Spring 2019 ABM Platform Reviews

    Terminus Comes Out on Top of G2Crowd’s Spring 2019 ABM Platform Reviews

    If you take a look at G2Crowd’s breakdown of popular marketing software categories, you may notice a familiar term positioned at the top of the list: account-based marketing. ABM has officially...

    View
  • 3 Strategies for Reporting ABM Effectiveness to Your Board and C-Suite

    3 Strategies for Reporting ABM Effectiveness to Your Board and C-Suite

    ABM Requires a Fundamental Shift in Reporting If you’ve been running account-based marketing (ABM) programs for some time, or even explored implementing it, you know it requires a sizeable shift...

    View
  • Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns

    Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns

    The Rise of Account-Based Marketing Direct Mail How many emails do you receive on a daily basis? Probably dozens, if not more. In fact, the average employee will receive around 120 emails every...

    View
  • Measuring with the New B2B Funnel

    Measuring with the New B2B Funnel

    Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful connections and progressing opportunities with the...

    View
  • Bombora + Terminus: Keeping you one step ahead of your competition

    Bombora + Terminus: Keeping you one step ahead of your competition

    Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with...

    View
  • Mastering Account-Based Pipeline Forecasting

    Mastering Account-Based Pipeline Forecasting

    Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just under 47%. And when deals do close, only approximately 48% close as...

    View
  • Measure your ABM efforts with Terminus Advanced Analytics

    Measure your ABM efforts with Terminus Advanced Analytics

    The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure what matters – impact on real revenue. Today, only 53% of marketers say they have adopted...

    View
  • How to Run Dynamic Account-Based Programs

    How to Run Dynamic Account-Based Programs

    How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and to be honest, it’s been a work in progress. We’ve spent years...

    View
  • [ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

    [ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

      Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or has some combination of the two, building awareness,...

    View
  • Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM

    Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM

    Hi there, Sangram here. Very excited today to announce the release of the authoritative Account Based Marketing Foundations course on LinkedIn Learning, hosted by none other than your’s truly. If...

    View
  • Understanding and Identifying Opportunities Within ABM Account Lifecycles

    Understanding and Identifying Opportunities Within ABM Account Lifecycles

    After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In fact, a recent Forrester blog calls for B2B marketers to broadly accept...

    View
  • [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

    [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

      Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue lost due to errors and inefficiencies. It’s something every B2B company...

    View
  • ABM 101: Using Firmographics to Segment Target Accounts (Now Free from Terminus!)

    ABM 101: Using Firmographics to Segment Target Accounts (Now Free from Terminus!)

    Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But starting with companies that are in the right industry, revenue bracket, and...

    View
  • 3 Approaches to Building and Targeting ABM Campaigns

    3 Approaches to Building and Targeting ABM Campaigns

    Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can result in a massive number of leads that don’t ever progress beyond that because...

    View
  • loading
    Loading More...