[ABM Perspectives] How ABM drives sales and marketing alignment | Finance

Our CFO and VP Finance explain how account-based marketing drives down the cost of acquisition for new customers and creates more predictable results for marketing activities. By aligning sales and marketing efforts around target accounts, ABM builds more trust and reliability for the finance team.
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Hear from the finance department why they believe account-based marketing is the most efficient way to driv...

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[ABM Perspectives] Why our CRO loves ABM | Finance + Rev Ops
[ABM Perspectives] Why our CRO loves ABM | Finance + Rev Ops

Our Chief Revenue Officer explains how account-based marketing aligns perfectly within a Rev Ops framework....