[ABM Perspectives] Why our CRO loves ABM | Finance + Rev Ops

Our Chief Revenue Officer explains how account-based marketing aligns perfectly within a Rev Ops framework. By embracing end-to-end data flow from each group, both Rev Ops and ABM ensure success across all departments by focusing on the revenue metrics that matter. By ensuring that the new business which comes through the door is a high fit, account-based marketing ensures that this business will likely renew - which is what Rev Ops and ABM are all about.
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[ABM Perspectives] How ABM drives sales and marketing alignment | Finance
[ABM Perspectives] How ABM drives sales and marketing alignment | Finance

Our CFO and VP Finance explain how account-based marketing drives down the cost of acquisition for new cust...

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[ABM Perspectives] How ABM drives efficient renewals and expansions | Finance + Rev Ops
[ABM Perspectives] How ABM drives efficient renewals and expansions | Finance + Rev Ops

Our Director of Revenue Operations describes how the Terminus account-based marketing platform with deep in...