[ABM Perspectives] How TTEC achieved 366% increase in opportunity creation
With Terminus, TTEC was able to drive 700% more engagement with their target accounts using the proactive ("pretargeting") advertising approach. By isolating their ad spend to only high-fit accounts, they drive meaningful engagement which they could then translate and transfer to their sales team. This resulted in a 366% increase in opportunity creation. While their ABM program began with ads, it was the engagement data that helps sales close more deals.