[ABM Perspectives] How TTEC achieved 366% increase in opportunity creation

With Terminus, TTEC was able to drive 700% more engagement with their target accounts using the proactive ("pretargeting") advertising approach. By isolating their ad spend to only high-fit accounts, they drive meaningful engagement which they could then translate and transfer to their sales team. This resulted in a 366% increase in opportunity creation. While their ABM program began with ads, it was the engagement data that helps sales close more deals.
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[ABM Perspectives] Snowflake Customer Success
[ABM Perspectives] Snowflake Customer Success

Our Director of Customer Success shares one of her favorite customer stories about how Snowflake successful...

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[ABM Perspectives] Enhance your ABM programs with a TEAM Workshop
[ABM Perspectives] Enhance your ABM programs with a TEAM Workshop

The four pillars of a Terminus-powered ABM program are: Target, Engage, Activate, and Measure. During one o...