How LogMeIn Is Defining and Implementing ABM – #FlipMyFunnel Conference 2018

Account-Based Marketing: A best-in-class strategy that we, as marketers, strive to actualize. But, should every company be working towards a similar execution of this concept when our products, sales structures, and marketing organizations are so vastly different? It's time to take a step back and define what ABM means to your business today, whether you've been driving your strategy for years or are new to the world of ABM. During this session, hear how LogMeIn, one of the world’s top 5 SaaS companies, is strategically approaching ABM and how we're working to evolve our strategy to fit its wide variety of products and prospect/customer needs. In this keynote session, Lisa DeDonato and Lindsay Becker address how to: - Crack the code to align with sales  - Redefine what success looks like and how to report up to leadership - Approach ABM as a marathon, not a sprint, to optimize for long-term gains of getting it right from the start
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[Webinar] Ten Ways to Jumpstart Your Enterprise ABM Strategy
[Webinar] Ten Ways to Jumpstart Your Enterprise ABM Strategy

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[Webinar] 5 Big Realities of Account-Based Today
[Webinar] 5 Big Realities of Account-Based Today