How to Leverage Data Enrichment to Accelerate Your ABM Programs

Just as a chain is only as strong as its weakest link, your ABM programs are only as strong as the data you use to fuel them. This data determines how specific you can get with outbound outreach, the types of content you should produce, and can be a leading indicator of overall program success.

To select the best-fit accounts for your ABM programs, we recommend implementing a data enrichment strategy in your list-building efforts.

We’ve partnered with G2Crowd, Sigstr, and Bombora in this on-demand webinar covering how you can leverage third-party data to choose winning accounts for your ABM strategy. In addition, you’ll get in-the-trenches insights from the team at McKesson on how they leverage data enrichment strategies in their own ABM programs.

In this webinar, we discuss:

  • Common data enrichment types and use cases
  • Actionable strategies for leveraging third-party data in your list-building efforts
  • How to use enrichment data to deepen the relationship with your target accounts
  • The data successful sales and marketing teams are using to identify winning accounts

     

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How to do ABM - Building a Tiered Target Account List with Thomson Reuters
How to do ABM - Building a Tiered Target Account List with Thomson Reuters

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How to do ABM using the TEAM Framework (with Jeremy Middleton of Pramata)
How to do ABM using the TEAM Framework (with Jeremy Middleton of Pramata)