[Webinar] How to Build an End-to-End Account-Based Strategy
Identifying the right accounts, reaching decision makers, enabling sales, and measuring success are all critical to a successful ABM strategy. The T.E.A.M framework — Target. Engage. Activate. Measure. — is a simple, execution-focused account-based framework for planning ABM from end-to-end. Watch our on-demand webinar to better: - Target the right accounts. - Engage the entire buying committee with multi-touch marketing programs. - Activate sales with actionable insights. - Measure success with account-based metrics.